Beer Battle Heats Up for Super Bowl

[Dave]

Anheuser-Busch has the spotlight all to itself as the Super Bowl's exclusive beer advertiser, but Miller Brewing is unleashing a flurry of ads around the big game in an effort to upstage one of its rival's new products.

Anheuser-Busch will be promoting a new low-calorie, low-carbohydrate brew called Budweiser Select. Miller will take some shots at Select in 15-second spots set to begin airing tonight in network and cable venues.

One ad features a Miller Lite bottle at the end of a pool table. A voiceover mentions that Anheuser-Busch recently introduced "a new light beer" in Budweiser Select, and asks why. "Are they searching for a better light beer than Bud Light?" the voiceover asks. "If so, they could have called us."

The spots don't directly compare Lite with Select, which is lower in carbs than Lite and has three more calories.

Read the full story at The Wall Street Journal