Budweiser Unveils Vintage Beer Cans

[Mark]

For a short time in its long history, Budweiser is going retro.

Looking to leverage the past of the 129-year-old beer brand to 20-something consumers craving all things retro, Anheuser-Busch is marketing 12-ounce Budweiser cans sporting packaging from the 1930s to the 1950s.

The three-can series began this week with the rollout of a reproduction of the first Budweiser can, dating to 1936 -- the first year of such metal packaging. True to the period, the gold can has black-and-red labeling and an Anheuser-Busch eagle logo prominently displayed, plus a little advice for a post-Depression America unaccustomed then to drinking beer from such packaging -- a three-step illustration of how to use a can opener.

Read the full story at News Tribune