Jun. 25, 2003
Those Buxom Beer Babes Are A Bust
By Matthew Kauffman. I've been checking out the winning commercials from this year's Cannes International Advertising Festival - particularly the dozen beer ads that took home statues - and I've found myself troubled by a question I think we're all pondering.Where are the giant hooters? As a student of American advertising, I'm well aware of the rule that malt beverages must, whenever possible, be marketed through the use of jiggly oversized mounds of flesh attached to attractive and sexy women, preferably twins. This paradigm is on display on most any televised sporting event, and is perhaps best represented by Miller Light's "Catfight" campaign, which features many large breasts engaging in pillow fights and wrestling in wet cement. Similarly, Coors Light reached its target market with the Coors Twins, two very large pairs of breasts who share the same last name and birthday. Read the full story at ctnow.com
Jun. 24, 2003
The Coors Twins Are Back
Even though Elaine and Diane Klimaszewski, known as the Coors Twins, have not moved the sales needle in past campaigns, they will be back for another set of television commercials this Summer. In a sort of "climactic" crescendo, both Miller and Coors will have sexy babes in bikinis trying to sell beer. Miller has the CatFight campaign and Coors is launching a campaign called "Rock On" that includes a spot called "Love Songs Summer" featuring the twins in bikinis surrounded by the usual Summer fare. Brian's Belly Commentary: Check out this awsome photo of the twins here. Read the full story at AdRants
Beer Sales Go Flat Amid Wet Weather
By Phil LeBeau, CNBC. For many people, nothing tastes better than a frosty cold one on a hot, sunny day. But this year, especially on the East Coast, it’s been wetter and colder than normal. And that’s taking a toll on the beer business. In the first quarter, domestic volumes — or the amount of beer shipped — dropped more than 3 percent. And UBS Investment Research estimates that second quarter volumes for Budweiser and Coors may be slightly positive, while Miller is projected to have negative volumes. Read the full story at MSNBC
Jun. 14, 2003
Guinness Scraps 'Fastpour' System
London. Diageo Plc abandoned a system that enabled Guinness stout to be poured in 25 seconds instead of the traditional way, which takes almost five times as long, the Wall Street Journal reported, citing the company. Diageo, responding to demands from busy bar workers and, the company said, impatient drinkers, last year introduced FastPour, an ultrasound technology that allows a pint to be poured in 25 seconds, the Journal reported. Drinkers in the U.K., Guinness's second-largest market after Ireland, didn't take to the new system and it was scrapped. Read the full story at Bloomberg.com
Miller Knocks Out 'Catfights'
By Tania D. Panczyk, Chicago. Miller Brewing Co.'s controversial "Catfight" campaign for Miller Lite, crafted by Ogilvy & Mather, is being phased out, the client said. A less titillating approach for Miller Lite is in the works, according to sources. A client representative said only that no more fight-themed spots are planned at this time. "It got attention, but Miller doesn't want to be known strictly as the beer for people who want to watch women wrestling," a source said. Read the full story at AdWeek
|
